UFC GYM Brand Marketing
Brand marketing direction across a global franchise network
UFC GYM · 2024–present
Roles
Deliverables
- •Campaigns
- •React website
- •Franchisee creative system
- •Email program
- •Social video
- •Campaign photography
Tools Used
Overview
End-to-end brand marketing across UFC GYM’s Member Relations Division — campaigns, React website, content production and a franchisee creative system.
The Challenge
UFC GYM operates through a franchisee network, so brand consistency, member experience and the marketing engine all have to hold across independently run clubs. The starting point was inconsistent creative across franchisees, a website that wasn’t instrumented to learn from, and one-off campaigns instead of a multi-quarter roadmap.
The Approach
Directed brand marketing for the Member Relations Division — campaigns, the React website, content production and the franchisee creative system. Built brand and production guidelines through Canva and an internal asset library so any owner can ship on-brand collateral without a designer. Rebuilt the email program around member-satisfaction signals, ran ongoing UX, analytics and conversion work on the site, and produced TikTok and YouTube content and campaign photo shoots.
The Outcome
Lifted member engagement by 30% across the multi-quarter promotional roadmap, with gains in email conversion and social engagement. The franchisee creative system cut design turnaround across the network.