PWR Clinics
Brand identity, launch campaign and website for a performance-wellness clinic
PWR Clinics · UFC GYM · 2026
Roles
Deliverables
- •Brand identity
- •Packaging concepts
- •Launch campaign
- •Direct mail
- •Social and digital ads
- •React landing site
Tools Used
Overview
Ground-up identity, launch campaign, 2026 digital system and React landing site for UFC GYM’s performance-wellness clinic brand.
The Challenge
UFC GYM needed a clinic brand that could stand next to a fight brand without borrowing its voice. PWR Clinics sells hormone optimization, peptide therapy, IV nutrients and recovery — a category where the credibility bar is medical. It had to read as clinically legitimate and performance-native, and launch inside an existing club without looking like a kiosk bolted onto the lobby.
The Approach
Directed the brand end to end — identity, launch, the 2026 digital system and the site it points to. Two identity directions were carried far enough to judge side by side, down to vial and carton concepts. The Corona flagship launch ran on three ad layouts, a two-sided mailer and a three-post Instagram panorama sequenced Coming Soon, Grand Opening, Now Open. The landing site, built in React and Tailwind, carries the system into a funnel with a rotating five-pillar hero, a page per program and a Founding Member offer.
The Outcome
PWR Clinics opened inside UFC GYM Corona on July 29, 2026, with the full launch kit running against that date. The ads and the website share one asset library, so the next service line ships everywhere at once.
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