NFL Football Fit
Grand opening campaign series for four NFL-branded fitness clubs
M6 Football Fit (Chiefs Fit, Bears Fit, Browns Fit, Texans Fit) · 2019–2023
Roles
Deliverables
- •Campaign platform
- •Email marketing
- •Digital and social ads
- •Environmental graphics
- •Photography
Tools Used
Overview
Go-to-market campaigns for four NFL-branded fitness clubs, generating 10,000+ leads in three months with +40% CTR and +24% conversion lift.
The Challenge
Four NFL franchises — the Chiefs, Browns, Texans and Bears — were opening flagship fitness clubs under the M6 Football Fit umbrella. Each had to feel unmistakably like the team while inviting non-fans into a premium fitness experience, drive presale memberships before doors opened, and roll out market after market without diluting any single team brand.
The Approach
Led the full go-to-market campaigns across print, email, digital, social and large-scale environmental graphics. Every club rolled out on a shared "Train Like The Champions" platform that flexed per team — typography, color and photographic voice tuned to each franchise, with NFL brand standards held throughout. Creative and engineering ran in partnership: landing-page A/B tests, optimized email cadence and creative variants read against funnel performance.
The Outcome
The series generated 10,000+ leads in three months across the four grand openings, with +40% CTR and +24% conversion lift. The platform became the operating template for later NFL Football Fit market openings.
Gallery
